Adobe Design Mix ‘21
Adobe Design Mix 2021 is Adobe India's annual design event bringing together designers, industry experts, and creative thinkers to share perspectives, experiences, and work that pushes the field forward.
“Future is Human” was the theme of the 2021 India edition of Adobe Design Mix, a virtual design meetup held at a time when the world was slowly recovering from COVID. Screens and digital interactions had become the new normal, yet there was a collective longing for genuine human connection. The theme embraced ideas of humanisation, imperfection, incompleteness, softness, touch, breathing, pulsing, and coming together, celebrating the emotional and deeply human aspects we missed in an increasingly virtual world.
I was part of the core team behind the event, working on the branding and video direction in collaboration with Studio Zeng.
Working on Adobe Design Mix taught me how to think beyond the screen, where design has to hold up across a stage, a video, and a brand identity all at once. It also showed me what it means to design for a community rather than a user, where the goal is not solving a problem but setting a tone.
Motion Explorations
Exploring motion as a storytelling tool to bring the brand identity to life, translating static visuals into dynamic sequences that set the tone before a single word is spoken.
Future is Human
Future is Human